There are causes that touch my heart and make complete logical sense. Beautiful City is an initiative in Canada “that aims to beautify, democratize and diversify access to public space, and in turn — hold companies investing in billboard advertising accountable for their impact on shared spaces through an annual license fee.”
Our friends at ManifesTO and other organizations (who represent several hundred thousand members) have been supporting, promoting and mobilizing like-minded people to influence lawmakers to pass legislation that would charge a “tax paid for by third-party billboard advertisers. Revenue would go through Cultural Grants for arts, Clean and Beautiful funding to individual wards and the Community Resource Unit for marginalized communities. Then directed to art in the public sphere (public art) through various arms-length agencies and peer assessed processes. A priority would be put on marginalized communities and youth art.”
Today, they celebrate their victory and we’d like to CONGRATULATE them on a fantastic effort and inspiring achievement!
“VOTEWATCH / VICTORY – Tax Passed 29/12 at 10.4 Million, Next Stop Budget Committee
The billboard tax passed at 10.4 million in revenue annually along with the new bylaw. This massive step forward means that thousands of arts projects will eventually be funded and that many of the problems associated with excessive and illegal billboard signage are finally being addressed.” Continue reading here and learn more about this initiative on their site BeautifulCity.ca
Thanks to Che Kothari for keeping us in the loop & inspiring us to work toward REAL CHANGE!
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