bikes we love :: j.ruiter – another inner city bike

The minute one these bad boys hits the streets believe you me I’m gonna be one- Chilling! A truly great design with sleek yet bad ass appeal. Sign me up….




J.Ruiter – Another Inner City Bike
Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance.

After the first few brainstorm sessions we knew there where bigger opportunities. The project ended up rethinking what a “frame” meant, getting ride of basic key components, and creating a new type of compact bicycling. Inspired by the first the “hobby horse” from it’s simplicity and secondly the cafe race scene. Each is an exercise in stripping something down to its core.

This entry was posted on Thursday, November 5th, 2009 at 1:19 PM and is filed under FWL BLOG and tagged with aesthetic, Bicycling, bikes, brainstorm, compact, core, creating, culture, environment, exercise, fashion, fixed gear, frame, friends we love, fun, hobby horse, inner city, Inspired, j. ruiter, minimal, new, new york city, Opportunity, performance, race, rethinking, ride, simplicity, speed, stripping, trends. You can follow any responses to this entry through the RSS 2.0 feed.