Missions We Love :: Jamie Oliver’s Food Revolution

Talk about a man on a mission…
I recently caught Jamie Oliver’s speech at the TED conference and was absolutely BLOWN away. First at the severity of the situation, and secondly at Jamie’s sheer determination to roll up his sleeves and make a difference. His energy and a passion is infectious- After watching it I kept thinking about the impact a speech can have when you wholeheartedly believe in your mission. This is something we all need to watch and learn from sooner than later…

You can join Jamie’s Food Revolution by signing his petition to get people back in touch with food and keep cooking skills alive before it’s too late. We want to make sure every kid gets good, fresh food at school. It’s proven that real food promotes more effective learning. If you want better health for your kids the junk food must go. I need to be able to show The President and industry how many of you out there really care about this issue so please don’t wait, sign up today. It will only take 30 seconds.

SIGN UP HERE

About Jamie Oliver:

Jamie Oliver has been drawn to the kitchen since he was a child working in his father’s pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired “Naked Chef” of late-’90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model — his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie’s School Dinner, Ministry of Food and Food Revolution USA combine Oliver’s culinary tools, cookbooks and television, with serious activism and community organizing — to create change on both the individual and governmental level.

This entry was posted on Wednesday, March 24th, 2010 at 9:47 AM and is filed under FWL BLOG and tagged with abc, caring, cooking, Death, diabetes, family, food, food revolution, fried, jamie oliver, junk food, kids, McDonalds, mission, obesity, overweight, passion, SIGN, ted. You can follow any responses to this entry through the RSS 2.0 feed.