Lance Armstrong and Nike unite to launch STAGES, a global art exhibition to raise funds and awareness for the fight against cancer.
NIKE :: STAGES, NYC
From October 31 through November 21, STAGES will be on display at DEITCH Projects in New York.
489 Broome St
New York, NY 10013
Gallery hours: Tue-Sat, 12-6pm
info@deitch.com
www.deitch.com
More Info on STAGES:
By 2010, cancer will be the number one cause of death on this planet.
The LIVESTRONG way of life holds that speaking out about cancer is imperative. If we let cancer pick us off in silence, without screaming as it takes the people we love, without protesting at the top of our lungs as more and more of us are affected, nothing will change.
Our leaders, faced with many competing issues and interests, will leave this disease on the back burner, where it has grown stronger, decade after decade. And millions more of us will continue to die needlessly.
These grim facts spurred me to return to professional cycling and begin the LIVESTRONG Global Cancer Campaign. Our goal is to raise awareness of the toll cancer has taken on billions of families, encourage world leaders to take action, and dispel the stigmas faced by many survivors. Strength lies in numbers, and our aim is to recruit the entire world.
I retired from professional sports in 2005, happy to devote myself to my family, the LIVESTRONG movement, and a life no longer dominated by constant training.
It was the first time in my adult life that I’d had any sustained time off, and for three years I invested my energy in the full-time fight against cancer, along with a list of interests I had always wanted more time for.
Art was at the top of that list. Studying and collecting art has been a passion and a pleasure for many years, an enthusiasm I share with good friends like Nike CEO Mark Parker. In retirement, I was finally able to focus on it more deeply. It was during this time that an idea arose to offer artists a forum in which to convey the LIVESTRONG ideals and portray what the movement means to them and how they see it changing the world. STAGES came together as a result, an unprecedented and unique undertaking.
Its importance is immense.
STAGES will project hope, strength, and commitment to millions and carry the LIVESTRONG Global Cancer Campaign all over the world. I am humbled by the effort and energy given by so many to bring STAGES to life and couldn’t be more grateful to Nike and all the artists involved.
My thanks to them and to you.
LIVESTRONG.
Lance Armstrong
Founder and Chairman, Lance Armstrong Foundation