Docs We Love :: The Century of the Self

In our consumerist society, the SELF is exalted and its desires reign supreme. Sigmund Freud was the first to examine our subconscious through psychoanalysis and his American nephew, Edward Bernays, used his uncle’s techniques to manipulate the masses by establishing the field of “public relations” and advertising as we know it. These techniques were so effective that soon the US government, political parties and the CIA began implementing them. Why do we buy things we don’t need? Is satisfaction our ultimate pursuit or is it a way for the powerful to keep us in line and docile? Has consumerism become the opiate of the masses?

The Century of the Self explores all these questions through an in-depth look at the history of psychoanalysis in our modern culture. – Moni Pineda

This entry was posted on Saturday, March 28th, 2009 at 12:44 PM and is filed under FWL BLOG and tagged with 120 seconds, advertising, cia, dj moni, edward bernays, friends we love, friendswelove.com, mike vargas, mind control, moni pineda, nuyorktricity, production company, public relations, sigmund freud, subconscious, video producers, web series. You can follow any responses to this entry through the RSS 2.0 feed.