topics we love :: poster boy & moma
We were a bit surprised to find this article on Poster Boy in New York Magazine this morning. It details the remixing of one of MoMA’s “most extensive and expensive advertising campaigns in history” by Poster Boy and his unlikely and supposed “accomplice” Doug Jaeger, “the marketing executive who created the campaign for MoMA.” We’re not really sure if the reporting is accurate or what the “real” story is at this point since we haven’t heard from either Poster Boy or Henry.
Regardless, we’re NOT into the photos MoMA-jacket-wearing Doug Jaeger and his staff took of “Poster Boy” with “hired models” and lights to boot. It all looks like a poorly orchestrated publicity ploy and Doug’s story is weak and uninspiring. Does Doug want us to believe that he just “happened” to be at the station doing a photo shoot in the middle of the night when Poster Boy was reworking the campaign he had been hired to rep through his “brand-management agency?” Read his explanation for yourself.
So, was MoMA complicit? A follow up article claims that it wasn’t even though the rep for CBS Outdoor, the company who posts the ads, is convinced it’s an “inside” job.
Whatever the “real” story I’m sure it will all surface eventually. In the meantime, I hope to see some “real” Poster Boy pieces with all their social commentary, subversive anti-establishment messages and witty humor.
New York Magazine, Photo: Doug Jaeger
This entry was posted
on Wednesday, February 25th, 2009 at 2:50 PM and is filed under FWL BLOG and tagged with advertising, anti-establishment, cbs outdoor, doug jaeger, friends we love, mike vargas, moma, moma ad campaign, moni pineda, new york magazine, new york times, poster boy, randy kennedy, social commentary, street art, subway, Topics We Love.
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topics we love :: poster boy & moma
We were a bit surprised to find this article on Poster Boy in New York Magazine this morning. It details the remixing of one of MoMA’s “most extensive and expensive advertising campaigns in history” by Poster Boy and his unlikely and supposed “accomplice” Doug Jaeger, “the marketing executive who created the campaign for MoMA.” We’re not really sure if the reporting is accurate or what the “real” story is at this point since we haven’t heard from either Poster Boy or Henry.
Regardless, we’re NOT into the photos MoMA-jacket-wearing Doug Jaeger and his staff took of “Poster Boy” with “hired models” and lights to boot. It all looks like a poorly orchestrated publicity ploy and Doug’s story is weak and uninspiring. Does Doug want us to believe that he just “happened” to be at the station doing a photo shoot in the middle of the night when Poster Boy was reworking the campaign he had been hired to rep through his “brand-management agency?” Read his explanation for yourself.
So, was MoMA complicit? A follow up article claims that it wasn’t even though the rep for CBS Outdoor, the company who posts the ads, is convinced it’s an “inside” job.
Whatever the “real” story I’m sure it will all surface eventually. In the meantime, I hope to see some “real” Poster Boy pieces with all their social commentary, subversive anti-establishment messages and witty humor.
New York Magazine, Photo: Doug Jaeger
This entry was posted on Wednesday, February 25th, 2009 at 2:50 PM and is filed under FWL BLOG and tagged with advertising, anti-establishment, cbs outdoor, doug jaeger, friends we love, mike vargas, moma, moma ad campaign, moni pineda, new york magazine, new york times, poster boy, randy kennedy, social commentary, street art, subway, Topics We Love. You can follow any responses to this entry through the RSS 2.0 feed.