
Back in fall of 2000, I became obsessed with the artwork of Evan Hecox. The more I researched the more I fell in love with the look, feel and technique of his work. Soon after, I began buying some of his prints and t-shirts. Flash forward 10 years later and Evan is still killing it!
With books, Volkswagen ad campaigns and 100′s of skateboard designs later his mark has most definitely been made in the skate/street/art world.
This extremely well crafted video was made in part of Arkitip + Incase artist profile series. Nuff said, enjoy. – Jaws Truly
Sep 02, 2010 | Categories: FWL BLOG | Tags: arkitip, art, books, chocolate, evan hecox, incase, jaws truly, prints, psyop, skateboard, skateboarding, volkswagen, work | Leave A Comment »

The shoes, which are all black under natural light, but when exposed to car headlight or the flash of a camera becomes white with a black swoosh. This design is not just interesting from a design perspective but is also very useful for those who tend to peddle at night, when they can be easily missed by traffic.
Jul 27, 2009 | Categories: FWL BLOG | Tags: arkitip, bicycle film festival, bicycles, black, brendt barber, design, glow, ideas, livestrong, love, nike, Nike City Tempo, NYC, psfk, safety, Yorgo Tloupas | Leave A Comment »