Posts Tagged ‘doug jaeger’

topics we love :: poster boy & moma

We were a bit surprised to find this article on Poster Boy in New York Magazine this morning. It details the remixing of one of MoMA’s “most extensive and expensive advertising campaigns in history” by Poster Boy and his unlikely and supposed “accomplice” Doug Jaeger, “the marketing executive who created the campaign for MoMA.” We’re not really sure if the reporting is accurate or what the “real” story is at this point since we haven’t heard from either Poster Boy or Henry.