Sneakers We Love :: Puma Suede Fat Lace

For any kid who grew up in the late 70′s you knew about the cultural shift that happened in NYC when these sneakers dropped into existence. For me, they we’re the first pair of sneakers as a kid I remember feeling that “I needed to have”. At that point my Pops was asking me, “Damn Mike, why do need these sneakers so bad?” For Christmas I ended up getting a Puma T-Shirt instead. It was the one of the Puma sleeping over the logo. I wore that damn thing till it fell off me.
Jeff Staple, Creative Director :: 120 Seconds

The founder and creative director of Staple Design, Jeff Staple, recounts a harrowing life and death experience which inspired him to shift his perspective and live life to the fullest.








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